Empirical Study on the Influencing Factors of Mobile Online Education Demand among China’s New Generation Migrant Workers

Author/s: Xiaheng Zhang, Xiao Li

DOI: 10.12738/estp.2018.6.233 

Year: 2018 Vol: 18 Number: 6

Abstract

For China’s new generation migrant workers, mobile online education has become an important alternative for further education. Through structural equation modelling and random sampling survey, this paper empirically analyses the influencing factors of mobile online education demand of new generation migrant workers in China. It is found that individual characteristics have a significant impact on the working conditions and education cost of new generation migrant workers; Working conditions have a significant impact on the education resources and education cost of new generation migrant workers; Both education resources and education cost have a significant impact on the mobile online education demand of new generation migrant workers; However, individual characteristics have no significant impact on the education resources of new generation migrant workers, and education resources have no significant impact on the education cost of new generation migrant workers.

Keywords
New Generation Migrant Workers, Mobile Online Education, Demand, Structural Equation Model

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