Impact Analysis of MOOC on Chinese Media Education in the New Media Environment

Author/s: Zuowei Zhao

DOI: 10.12738/estp.2018.6.285 

Year: 2018 Vol: 18 Number: 6


With the expansion of the Internet influence on human social life, higher education in all countries of the world is increasingly being promoted by the development of the Internet. As one of the most remarkable achievements of online education in the past decade, MOOC has been positioned as the benchmark model for the innovative development of higher education and is highly regarded by the education circles of all countries in the world. Through the in-depth study of the MOOC, the article analyses its development status and its influence on Chinese media education. It believes that MOOC has posed challenges to the teachers of journalism and communication in the level of knowledge accumulation and the ability of communication. It also has an impact on the teaching philosophy of traditional journalism and communication education, and has a significant effect on the improvement of students’ interest in learning. But MOOC cannot replace the practical course in the traditional teaching course of journalism communication. The article believes that enhancing users’ recognition and stickiness to the MOOC education platform is the core factor affecting the development of the platform, and puts forward the development path of the professional MOOC teaching mode from the expansion of curriculum resources, the development of diversified teaching methods, and the strengthening of interactive links.

MOOC, New Media, Media Education

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