Research on the Factors of Enterprise Education Communication Based on Vertical Integration

Author/s: Changwei Zhou

DOI: 10.12738/estp.2018.5.125 

Year: 2018 Vol: 18 Number: 5

Abstract

Education communication is the key of training employees in enterprises. This study uses an integrated framework to explore the effects of organizational factors, individual factors, and educational cognition on educational communication and their processes. Taking 156 educated employees as samples, an empirical study is carried out by means of longitudinal analysis, with the conclusions that the organizational environmental factor enhances the self-efficacy of education and raises the learning orientation and transmission motivation; individual factors have a significant positive impact on educational cognition, which has a significant positive impact on educational communication; educational cognition plays a transformation role between individual factors and educational communication. The results of this study are helpful to deepen the understanding of the law of employee’s educational communication behavior, and is of great practical significance to the management practice.

Keywords
Educational Communication, Vertical Integration, Organizational Environment, Individual Factors, Educational Cognition

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